How We Work
Your Fractional CTO
& CMO Team
A dedicated account manager, regular strategy calls, and a team that owns your system, not a ticket queue. Built for busy practice owners who need results without managing more vendors.
Our 6-Step Execution Flow
How we become your fractional CTO and CMO team, setting up your entire tech and marketing ecosystem, then keeping it optimized month over month.
Discovery & Kickoff
We start with clarity. You'll meet your strategist to align on goals, audience, and your competitive edge.
What's Included
- Audit of existing tools
- Current site + visibility audit
- Goals + constraints (capacity, geography, margins)
- Success metrics (calls, form leads, bookings)
Brand Foundation Setup
We create your foundational assets for credibility and visibility.
What's Included
- Brand + messaging alignment
- Social profile branding cleanup (logo, bio, links)
- Google Business baseline setup (or optimize)
- Domain + hosting setup
Website Design & Launch
We build a modern, mobile-first website optimized for speed, clarity, and conversion.
What's Included
- Clear offer + conversion paths
- Speed + mobile polish
- Analytics + conversion tracking installed
- Full access to domain and website code
SEO & Content Engine (Blog)
We make sure Google sees you and loves you.
What's Included
- Technical/on-page SEO foundation
- Local SEO basics
- SEO & Content (Blog)
- Blog/content plan (publish cadence)
Lead Capture + Follow-Up System
We integrate tools to capture, nurture, and convert leads.
What's Included
- CRM pipeline + tags/stages
- Email/text follow-up sequences
- Optional: paid search (SEM) setup + tracking
Reporting, Reputation & Autonomy
You get the WebEvo Score, a daily AI audit across 9 dimensions, plus the Autonomy Curve: your time drops from ~60 min/week in Month 1 to ~8 min/week by Month 12 as the system earns trust through the Trust Gate.
What's Included
- Daily WebEvo Score: AI audit across 9 dimensions of your digital presence
- Reputation monitoring + AI-drafted review responses (hands-free)
- Monthly report + prioritized action items across all 15 modules
- Autonomy Curve: Month 1 ~60 min/week → Month 12 ~8 min/week
- Trust Gate: system earns autonomy based on your approval rate
Who This Is For
Perfect for business owners who want to focus on growth, not tech management.
This IS for you if:
- You want a fractional CTO and CMO team without the full-time cost
- You're tired of managing multiple vendors and tools yourself
- You want to focus on your business, not tech and marketing operations
- You need someone to keep everything connected and optimized
- You want full ownership of your systems (no vendor lock-in)
This is NOT for you if:
- You just want a pretty site with no strategy
- You want a DIY platform and prefer to manage vendors yourself
- You're not ready to invest in long-term growth
- You're expecting overnight results with no effort
Everything We Manage For You
Platforms we configure, connect, and manage as part of your ongoing engagement.
20+ platforms managed as one system. We configure, connect, and maintain everything so you can focus on what matters most - your customers and your business.
The System Gets Smarter Every Month
Most agencies deliver a launch and call it done. We build a flywheel, a self-improving system that compounds your competitive advantage month over month.
WebEvo Score
Daily 9-Dimension AI Audit
Every morning, 37+ AI agents scan your website, local listings, reviews, content, ads, and performance. They score 9 dimensions and route tasks automatically, no human review required.
SwipeDeck
One Swipe. Everything Executes.
Every AI output, blog posts, social content, ad creative, review responses, surfaces as a card. Approve in one swipe and it cascades across every connected channel automatically.
Question-Miner
Conversations Become Rankings
Real questions your patients and clients ask, on calls, in chat, in reviews, are extracted, turned into blog topics, and published as SEO-optimized content. Your customers write your content strategy.
The Autonomy Curve
60 Min → 8 Min Per Month
Month 1: ~60 minutes of your time as you calibrate the system. Month 12: ~8 minutes. The system earns autonomy through a Trust Gate scored on your approval rate and edit frequency.
Want to see where your business stands across all 9 dimensions?
Get Your Free WebEvo AuditWhat Our Clients Say
Real results from business owners who chose to focus on their business while we handle the tech and marketing.
“Having Optimal.dev as our fractional CTO and CMO has been a breakthrough. I can finally focus on patient care while they handle all the tech and marketing. We went from 3 to 15 new patients per month within 60 days.”
“I was drowning in managing vendors, tools, and tech issues. Now Optimal.dev handles everything, website, CRM, SEO, reporting. I can focus on my business and the leads keep coming.”
“Best decision we made. They manage our entire tech stack and marketing, so I don't have to think about it. Our conversion rate increased by 40% and we rank #1 for our keywords. I can focus on what I do best.”
Frequently Asked Questions
Everything you need to know about working with us.
Let's Get Your System Set Up, and Keep It Running.
As your fractional CTO and CMO, we handle the entire tech and marketing stack. You focus on your business. We keep everything running, optimized, and growing.