Build your plan
One Platform. One Team. Real Growth.
Website, SEO, CRM, reviews, scheduling & analytics, fully managed by a dedicated concierge team. Starting at $237/mo.
Join hundreds of aesthetic practices growing with Optimal · No credit card required
Monthly total
$297/mo
Step 1: Locations
How many locations does your business operate?
Your Monthly Cost
month-to-month
Core Platform
15+ modules · dedicated account manager
Every Plan Includes a WebEvo Score
Your dashboard for digital health, track, benchmark, and improve every month with concierge guidance. See how your website, SEO, reviews, social, and CRM stack up against competitors in your niche.
The Honest Math
Why Optimal Makes Sense
Most service businesses stitch 8–12 tools together, and still miss revenue. Optimal replaces that entire fragmented stack with one coordinated platform, for far less.
The Pieced-Together Stack
What most businesses actually pay
Squarespace / WP Engine
Website & Hosting
$200–$500/mo
HubSpot / Salesforce
CRM Platform
$100–$400/mo
Mailchimp / Klaviyo
Email Marketing
$50–$300/mo
Birdeye / Podium
Reputation Mgmt
$150–$400/mo
Intercom / Smith.ai
Voice & Chat
$200–$600/mo
Hootsuite / Sprout
Social Scheduling
$50–$200/mo
Semrush / BrightLocal
SEO & Rank Tracking
$200–$500/mo
Agency retainer
Paid Ads Agency
$750–$2,000+/mo
Realistic Monthly All-In
What nobody tells you
- 8+ vendor logins, none of them talk to each other
- 20–40 hrs/mo managing tools, vendors, and integrations
- $50–$200/mo just on Zapier glue to share data between apps
- No single view of ROI across all your spend channels
- When something breaks, no one takes ownership
The Optimal Platform
One team. Every channel. No coordination overhead.
15+ Modules. One Login. One Bill.
Website, CRM, SEO, content, scheduling, analytics + account manager, replaces $1,200–$2,000/mo in tools
Starting at
annual · 1 location · no long-term contracts
vs. fragmented stack
60–80%
lower total cost of ownership
One Platform, 15+ Modules
Every module shares the same data, CRM feeds email journeys, which feed ad targeting, which feed loyalty. No Zapier. No silos. No redundant monthly bills.
Built for Multi-Location Growth
Marginal pricing drops as you scale, from $297 down to $95/location. Enterprise-grade orchestration without enterprise pricing.
One Dedicated Concierge Agent
Not a ticket queue. One person who knows your brand, executes your content, monitors your performance, and responds in hours, not days.
Done-for-You, Not DIY
Your concierge team builds your site, launches your campaigns, writes your content, and runs your review flows. You approve, they execute.
Why Optimal Makes Sense
One team. Every channel. No coordination overhead.
A web manager and a social manager alone cost $100K+ per year, and still leave critical gaps. Vendors and subscriptions patch those gaps at $2,500–4,000/mo more, and you become the glue between all of them.
$2,480/mo
Optimal (Base + all bundles)
billed annually
$125K+/yr
In-house web + social manager
≈ $10,400/mo before tools
$4,000–8,000/mo
Typical agency stack
without dedicated manager
$800–2,500/mo
SaaS tools alone
with no one managing them
Optimal
Web Manager
$55–70K/yr
Social Manager
$45–60K/yr
Multiple Vendors
$2,500–4,000/mo
Optimal is not an add-on. It is a replacement for the fragmented approach, built as one system, managed by one team, accountable for every channel.
FAQ
Common Questions
Start Your Free Audit. See Your Plan in 24h.
Run a free audit to benchmark your current stack, your concierge team will map out a custom plan and migration path at no cost.
No credit card required · Concierge onboarding included · Cancel anytime
Optimal is a standard, not a slogan. We design every system to earn that name.