Ortho2 tracks every wire change, every appointment, every insurance verification. Your dental practice orthdontic workflows run on schedule. But new starts are declining because parents now search Google before asking their GP for a referral. Your Ortho2 workflows manage existing cases. Marketing generates the next generation of cases.
TL;DR
Ortho2 manages cases. WebEvo Pro generates new starts. Growth feeds the cases that Ortho2 manages.
The sequence matters. Plumbers, roofers, and med spas need fundamentally different infrastructure than a B2B SaaS startup.
Workflow Management vs New Starts
Compare: Cloud 9 Ortho, Dolphin, Dentrix.
| Priority | Ortho2 | WebEvo Pro |
|---|---|---|
| Case management | ✅ | N/A |
| Scheduling | ✅ | ✅ |
| SEO | ❌ | ✅ Full local |
| Voice AI | ❌ | ✅ 24/7 |
| Reputation | ❌ | ✅ Review AI |
Point Solutions Create Tool Sprawl, Platforms Create Growth: The average service business uses 6-8 disconnected marketing tools. Each tool costs $50-$100/month. Total: $300-$1,600/month for a fragmented stack where no tool talks to another. Data sits in silos. Insights are lost between platforms. WebEvo Pro replaces the entire stack with one integrated system where every channel shares data and amplifies every other channel.
When Ortho2 Alone Makes Sense
Ortho2 fits established orthodontic practices with strong GP referral networks generating consistent new starts. If referral relationships fill the schedule, practice management is the focus.
For practices needing direct-to-consumer growth, add WebEvo Pro.
