Fresha built its user base on a "free forever" promise, then changed to subscription pricing in 2025. Now at $15-$20/month with a 20% commission on new marketplace clients, the economics have shifted. The platform is still feature-rich (scheduling, POS, CRM, marketing, payments), but the real concern is not the subscription cost. It is the 20% marketplace commission that creates dependence on Fresha's marketplace for client acquisition instead of building your own growth channels.
When your new clients come through Fresha's marketplace, Fresha takes 20%. When they come through your own SEO, Google Ads, and voice AI, you keep 100%.
TL;DR
Fresha's 20% marketplace commission means Fresha profits from your client acquisition. WebEvo Pro builds YOUR growth engine, SEO, voice AI, reputation, ads, so new clients come through channels you own.
The sequence matters. Plumbers, roofers, and med spas need fundamentally different infrastructure than a B2B SaaS startup.
What Fresha Does Well
Comprehensive Platform: Scheduling, POS, CRM, marketing automation, payment processing, and a consumer marketplace, genuinely all-in-one for salons and spas.
Marketplace Discovery: Fresha's consumer marketplace connects beauty-seekers with salons. For new businesses without existing clientele, this discovery channel has genuine value (at a 20% cost).
Automated Communications: Appointment confirmations, reminders, and follow-ups via text and email, reducing no-shows and improving rebooking.
Marketplace Dependence vs. Owned Growth
Fresha's model: New clients → Fresha marketplace → 20% commission WebEvo Pro's model: New clients → Your SEO, ads, voice AI → 0% commission
1. Be found → SEO ✅ WebEvo Pro / ⚠️ Fresha marketplace (20%) 2. Answer calls → Voice AI ✅ WebEvo Pro / ❌ Fresha 3. Build trust → Reviews ✅ WebEvo Pro / ⚠️ Basic 4. Book + pay → ✅ WebEvo Pro / ✅ Fresha 5. Track + retain → CRM ✅ WebEvo Pro / ✅ Fresha
Choose Fresha for all-in-one salon operations with marketplace discovery. Choose WebEvo Pro for growth channels you own, no 20% commission on new clients.
